Why do I need a website, I already have a Facebook page?

A lot of small business owners have this question in mind. Why do we use the term, “small business”? Because in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility. We’ve put together some specific […]

Effect of the pandemic on digital marketing

Whether it was taking up baking, growing vegetables or doing online-yoga, many were quick to adopt new hobbies and maximize family time at the start of the Covid-19 lockdown. However, changing times ask us to change. To change our minds. To change our beliefs.  Or maybe even to change the way we work. The rules […]

Digital SEO – What is all the hype about?

The term search engine optimisation (SEO) gets thrown around a lot. Without a clear understanding of what it involves, it’s easy for businesses to dismiss SEO as yet another digital marketing buzzword. However, it is an essential part of a business’ online strategy. So, really, what is SEO? SEO is the process of improving the […]

Why wolves and marketing

Digital Gap - The digital marketing agency

Digital Gap Marketing Agency is obsessed with wolves. Maybe obsessed is too much of a strong word. Maybe it’s not strong enough. I will leave that up to you to decide.  A true word to inspire As a young graduate in the marketing industry I found myself working under the leadership of a strong entrepreneur […]

The problem with digital marketing agencies

Digital marketing agencies are very good at selling. Or they should be anyway – otherwise how can you trust them to sell your product or service? Let’s be honest, if you are not advertising in the digital marketing space at the moment can you even say that you are a business? However, there is a […]

Is the Medium still the message?

In today’s digital age where digital marketing has become the buzzword we often hear the conversation around this topic in our marketing agency.   Could such a traditional marketing message still be important today?  The answer is yes! Even more than ever! As Laurence Green  puts it: “…publishers, platforms, brand-owners and agencies alike might all […]

In house marketing services vs. Outsourced services

A lot of our big corporate clients believe that all marketing services should be done in-house. In other words, the marketing agencies that they partner with should employ the people that do the work.   Although there is merit in this traditional thinking, we believe that it could be short sighted. There are a  lot of […]

Happy International Women’s Day

Who run the world? Girls… Nike’s latest advertisement is the reason why I love marketing. Marketing moves us. It takes us places.  Not only is this an excellent example of tactical marketing it literally made me want to go out there and find a Nike store. For a self-proclaimed I’d-rather-sit-on-the-coach person believe me when I […]