Remember The Matrix? Ready Player One? Or how about I-Robot? The world seems to be on the presuppose of launching into a full-time virtual experience that mirrors the plot lines of some of our favourite sci-fi movies and we (along with the majority of the population) are torn as to whether or not to be […]

Time for some change – Social Platforms are evolving in 2022

Social Media Trends For 2022

Digital marketing is a rollercoaster ride. No literally, it’s a rollercoaster. Every year the world of digital marketing gets more and more exciting and there are twists and turns galore. You never quite know what to expect and more importantly, how to use it to your business’s advantage. And as with every rollercoaster ride, there […]

Viral Marketing Campaigns in 2021 and What Can We Learn from Them

Viral Marketing Campaigns in 2021 and What Can We Learn from Them

In the age of social media, going viral is usually associated with instant fame and success; one viral meme can make a business a household name or a brand the next big thing. From millions of likes and views to meeting Ellen, you just need one viral video to make a big splash. Let’s take […]

4 Instagram Features For Your Brand To Succeed

4 Different Features of Instagram That You Need to Know for Your Brand to Succeed

Once more unto the thick of it we go – Instagram has had several new updates in the last few weeks and it’s time to sift through each to decide how best to get each update to work for you and help your business.  With Meta being the new buzzword on the tip of everyone’s […]

Which Social Media Platforms Should You Use for Your Business?

Best Social Media Platforms For Your Business

But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d think. There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely […]

Did the Facebook crash impact your small business?

Facebook crash and small business impact

On the 4th of October, the world experienced several hours without Facebook — and those hours unwittingly revealed just how much of our digital and physical lives depend on the platform. Across the world, the indispensability of Facebook was felt, while Twitter and other platforms got to enjoy the spotlight in its absence. The outage […]

Why Google Ads will help you reach new customers

Google Ads will help you reach new customers

Online marketing and Google Ads – the two go hand-in-hand. When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google first. That’s how Google Ads work: someone enters a search term and Google serves them a relevant […]

Great Web Graphics

At Digital Gap, we work with myriad businesses that take seriously the principle that a fresh and frequently updated website draws more visitors. Either they retain us to provide a constant flow of relevant content and graphics, or they organize it among their staff. The latter can sometimes be a problem, because the trend today […]

Social Media in South Africa

Do you know how to Floss? I’m talking about the arm-swinging-hip-swaying dance that was a sensation amongst the youth. It wasn’t unusual at the time to see many-a-youngster jerkily moving to the dance. If that’s what TikTok can do, wouldn’t you want to engage on this platform? According to the 2021 Social Media Landscape report […]

Strategic thinking for your digital marketing strategy

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know […]