Which Social Media Platforms Should You Use for Your Business?

There’s no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren’t using social media to its fullest, you’re […]

Did the Facebook crash impact your small business?

On the 4th of October, the world experienced several hours without Facebook — and those hours unwittingly revealed just how much of our digital and physical lives depend on the platform. Across the world, the indispensability of Facebook was felt, while Twitter and other platforms got to enjoy the spotlight in its absence. The outage […]

Why Google Ads will help you reach new customers

Online marketing and Google Ads – the two go hand-in-hand. When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google first. That’s how Google Ads work: someone enters a search term and Google serves them a relevant […]

Great Web Graphics

At Digital Gap, we work with myriad businesses that take seriously the principle that a fresh and frequently updated website draws more visitors. Either they retain us to provide a constant flow of relevant content and graphics, or they organize it among their staff. The latter can sometimes be a problem, because the trend today […]

Social Media in South Africa

Do you know how to Floss? I’m talking about the arm-swinging-hip-swaying dance that was a sensation amongst the youth. It wasn’t unusual at the time to see many-a-youngster jerkily moving to the dance. If that’s what TikTok can do, wouldn’t you want to engage on this platform? According to the 2021 Social Media Landscape report […]

Strategic thinking for your digital marketing strategy

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know […]

Why do I need a website, I already have a Facebook page?

A lot of small business owners have this question in mind. Why do we use the term, “small business”? Because in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility. We’ve put together some specific […]

Effect of the pandemic on digital marketing

Whether it was taking up baking, growing vegetables or doing online-yoga, many were quick to adopt new hobbies and maximize family time at the start of the Covid-19 lockdown. However, changing times ask us to change. To change our minds. To change our beliefs.  Or maybe even to change the way we work. The rules […]